Pinterest pin maker
A pin competes in a column of other pins, at about a third of the size you are designing it. Two things decide whether it gets clicked: how tall it stands in the feed, and whether the text on it survives being shrunk to thumbnail size. Everything else is decoration.
- Size
- 1000 x 1500 (2:3) - the standard pin
- Text
- Baked into the image, not left to the description
- Thumbnail test
- Readable at about a third of full size
- Export
- PNG or JPG at full resolution
What makes it work
- Stay 2:3 and vertical A 1000 x 1500 pin occupies more of the column than a square, and taller-than-2:3 pins get truncated. It is the one spec worth being strict about.
- Put the promise in the image The description is not what people read while scrolling. Whatever the pin is offering has to be legible on the pin itself.
- Check it small before you export Zoom the editor out to roughly a third and look again. Type that dies at that size is the most common reason a good-looking pin gets no clicks.
- Band the text, do not float it A solid or semi-transparent band behind the headline keeps it readable over any photo, and it holds up when Pinterest re-compresses the image.
- Make the set from one design Pins get tested in variants. Build one, then use Multi export to write the same design as a pin, a square and a Story rather than rebuilding it three times.
Templates that fit: Tips list, By the numbers
Open the editor · Browse the how-to guides
- What size should a Pinterest pin be?
- 1000 x 1500 pixels, a 2:3 ratio. Taller pins can be cut off in the feed, and square ones lose height to the pins beside them.
- Should the text be on the image?
- Yes. The image is what people judge while scrolling, so the headline belongs on the pin. Keep it short enough to read at thumbnail size.
- Can I make several sizes of the same pin?
- Yes - Multi export re-lays out one design into several shapes at once. Every size previews free; exporting the whole set in one run is Pro.